Research & Sponsorships
A Long-Standing Commitment
Since the early 1990s, VISTA has continued to aggressively study the present and future trends of the publishing industry. Simply put, the more we know, the more we can meet and anticipate the needs of our customers.
Our research, sponsorships, and learning programs have led directly to the launch of author2reader™, VISTA's applications framework for the support of book and journal publishing, and i-connect, VISTA's library of publishing-specific web services.
To learn about the upcoming research projects or to suggest a sponsorship opportunity, email us at solutions@vistacomp.com.
New Research
Commerce in Digital Content: Trends
The third installment in the "Managing and Exploiting Digital Assets" series is now available. The research report provides insight into what publishers are currently doing in the area of digital publishing and how the landscape is evolving. This report also includes a case study highlighting HarperCollins and their leading-edge approach to leveraging their digital content.
Topics include:
- search and its impact on business models;
- digital publishing in the Higher Ed, STM, and Trade markets; and
- factors driving digital content.
To request a free copy of the report, click here.
UK Publishing Market Profile 2007
VISTA recently sponsored this research report published by The Publishers Association in the United Kingdom. This report, authored by Professor Paul Richardson, discusses the recent performance of the UK book publsihing market and covers more specifically the educational and training, academic and professional, and trade markets.
To request a free copy of the executive summary, please click here.
Online access to the full report is free to members of The Publishers Association and subscribers to the PA's Global Publihsing Inforamtion website. Copies are also available for purchase using the order form found at www.publishers.org.uk/gpi.nsf or at the end of the executive summary.
Trends in Print-on-Demand
Print-on-Demand (PoD) is a rapidly growing segment of the publishing industry that enables publishers to use digital technology to print short-run copies of books. This results in cutting carrying costs and carving out additional revenue from publishers' titles, according to a new research study sponsored by VISTA International, the leading provider of software solutions and services to the publishing industry. This 34-page report, Trends in Print-on-Demand, covers a variety of aspects of the recent PoD evolution €“ this "transitional" technology has hit its stride.
Read the Press Release
Sign up for a Copy of Trends in Print-on-Demand
Trends in Digital Asset Management
Trends in Digital Asset Management, a new research study released by
VISTA International, provides new facts on how publishers are implementing Digital Asset Management (DAM) systems, insights to effectively manage workflow changes within the organization, and steps publishers can take to develop an appropriate scope, plan and process to use the new system across multiple divisions.
Read the Press Release
Sign up for a Copy of Trends in Digital Asset Management
Print-on-Demand Case Studies
Read:
Cambridge University Press Increase Revenues by Using Print-on-Demand
Pollinger Limited Takes Full Advantage of Authors' Estates with Print-on-Demand
Digital Asset Management Case Studies
Read about:
The Evolution of Digital Asset Management Systems at Simon & Schuster
Time and Cost Savings at John Wiley & Sons by Using Digital Asset Management
Survey results: Adaptability and technology acceptance
VISTA conducted an informal survey to gauge publishing attitudes regarding technology -- particularly in the areas of sales, marketing, editorial, and production. To view the resulting report, please click here.
VISTA Briefing Notes: New Members Joining the EU in May 2004
In order to correctly calculate tax on invoices to customers in these countries, to properly process invoices from these countries and to correctly calculate VAT on payments to authors, a number of data collection, system set-up and logic updating activities are required. Click here to read the report.
"The Evolution in Product Identification":
Click here for a report presented by Tom Clarkson, Chair of BISAC Machine Readable Coding committee, to the AAP Enabling Technologies Committee on May 6, 2003 on what Sunrise 2005 means to the industry.
13-digit ISBN, EAN, UPC and DOI:
Click here for a summary overview outlining why new identifiers need to be accommodated and how changes can be made with the least risk.
Maximizing Return, Minimizing Risk: The Elusive ROI
Explore the role of ROI in the decision-making process for information technology investments and the strategies for choosing the most appropriate ROI methodology for your business. Request a copy of this report.
Profiting from Today's Customers: Examining CRM for Publishing
This 42-page research report examines the opportunities and challenges facing publishers looking to capitalize on the promise of CRM. Request a copy of this report.
Customer Relationship Management: What Lies Beneath?
Get useful perspectives on the applications of CRM in publishing and assistance in determining how best to position your organization for the challenges and opportunities ahead. Request a copy of this report.
Sponsorships
e4books
e4books is a project initiated by Book Industry Communication (BIC) to foster wider use of e-commerce in the UK book trade. VISTA, along with the Booksellers Association, Publishers Association, Nielsen BookNet and PubEasy, are sponsoring the project. We believe that the project findings will encourage smaller publishers to adopt e-commerce practices and take advantage of the substantial benefits to be gained from trading electronically. To learn more about the e4books project results, visit www.e4books.org.
Consumer Research Study on Book Publishing
This market analysis, published by the Book Industry Study Group, can give members of the book industry - including publishers, retailers, distributors, and other suppliers - the data needed to make critical business decisions. The data is derived from information provided by a nationally representative consumer panel composed of single-member and family households across the country. For more information or to order this publication, visit http://www.bisg.org/publications/consumer2002.html.
British Book Trade Awards
VISTA is the longest running sponsor of the British Book Awards and in 2005 introduced a new award to acknowledge the unsung heroes of the book trade.
Congratulations to Mark Williams of Random House Distribution as the 2005 winner!
The VISTA Industry Achievement Award is in recognition of an individual’s outstanding contribution to the business operations and/or customer service of their company or the industry as a whole. It is presented to an outstanding individual who has exhibited leadership and innovation within their own company, or, more generally, to the evolution of the book trade.
The award, co-established by VISTA International and Publishing News, makes a strong statement that a critical focus of publishing business is in the infrastructure, processes, programs and operations, which are crucial in this age of technical convergence.
For more information on the trade awards email bbta@mdla.co.uk.
